Blogging Experience in a Nutshell

Entering my social media class, I really thought I knew all there is to know about social media, but I soon learned that what I knew was only the tip of the iceberg. This class opened my eyes to a new world of social media and blogging. The only thing I really knew coming into the class was there is Facebook, Twitter and Instagram.

I learned a lot from this semester I never thought I would ever get the opportunity to learn. During the beginning of the semester, I really learned a lot about the different uses for social media. Uses like creating a business page on Facebook, or promoting a blog or a website on Twitter, or even showing where your business is on Foursquare. I mean I actually didn’t even know what Foursquare was until I was introduced to it. Along with that, I didn’t even have a Twitter or Instagram account!

My favorite part of the semester was being introduced to blogging. Before I was introduced to it hands-on, I thought blogging was just almost like a forum that random people would comment and post on. But I learned that a blog is a page made by an individual, which they can post on for people to see and comment on. Also you can link your blog and posts to social media! After learning how to make a blog page on WordPress.com, it was fun posting blogs and seeing how many comments you could get and followers you could get.

The more we made posts, I felt like the better I got at it. My favorite blog post was my post about snowmobile racing, something I love and used to do. I loved the fact that that was our first post we could make on anything we wanted. Overall, I really enjoyed my time in this class this semester. As far as social media, I learned a lot more than I thought I knew. And being introduced to blogging was something I can take with me for the rest of my life. The most important thing I took away from this class is that I will use what I learned in my future career. I can now tell employers that I am comfortable with social media and blogging. Thank you Carol for teaching me things I will take with me in my future!

Review of, “Social Business is Not Dead: New Data Reveals the Evolution of Social Businesses”

The article by Brian Solis is a great article about social business and where people think it is heading, and where it is actually heading. In his research, Solis discusses how social media in business is a growing field and will continue to grow and progress, and we are only on the cusp of the year 2014. But, he points out that businesses and corporations worldwide are not seeing it clearly. Bolis stated, “In our research, we were surprised that businesses were still unsure of the role social media played enterprise-wide, beyond marketing and communications.” Solis also mentions that only 26% of organizations say they are holistic in their social media approach.

Businesses have to open their eyes are realize the business and marketing potential in social media. I believe that there is such a low number of businesses using social media to their advantage, because they have an older group in charge. My generation, and the generation before me are the pioneers in social media, who know how to use it and know its potential and advantages.

This article was a great find particulary for my blog. The topic goes almost hand-in-hand with my previous blog post topics. I found the article on socialmediatoday.com, which is a great site for all my followers who want to learn more about social media topics around the world. Feel free to comment and leave feedback. Happy Holidays!
Source:
Solis, Brian. “Social Business Is Not Dead: New Data Reveals the Evolution of Social Businesses.” RSS. N.p., 5 Dec. 2013. Web. 06 Dec. 2013.

Here Is a Personal Post For My Followers to Learn About My Hobbies!

The greatest show on snow is coming! The ISOC Amsoil Championship Snocross Series is about to kick off a new season in Duluth, Minnesota on November 29. The greatest snowmobile racers from around the world will be ripping up the snow in anticipation of a great season. Athletes have been training all summer for the opening races and are looking to hold nothing back.

Let me give you a little lesson on what snocross is. Snocross is like how dirt bikes race in the dirt on motor cross tracks, but it’s with snowmobiles and the track is made out of snow instead of dirt. I personally have raced for 4 years until I came to college here at Southern Vermont College, but it continues to be my passion and favorite sport. If any of my followers want to learn more about the event and world of snocross racing, feel free to comment and contact me!

Social Media to Continue Surge in Business World

In a previous post, I talked about how businesses can benefit from using social media platforms. They can use it for advertising, marketing, product exposure, etc., but recently, people are starting to think that the use of social media in the business world is going to see a great increase in 2014. Within the next year, you may see a radical change in the amount business marketing on social platforms.

“Marketing is the activities of a company associated with buying and selling a product or service. It includes advertising, selling and delivering products to people” (Investopedia). This is exactly what is going to see an increase in the coming year and so forth. Social media companies plan on making their platforms more marketing friendly.  Corporations like Facebook and Twitter, are realizing the revenue potential in marketing on social media.

This is what it comes down to, platforms like Facebook, Instagram, and Twitter see the amount of money they can make by businesses using their programs to market their business. “As to the rationale behind the increase, eMarketer points out Facebook’s efforts to simplify and prove the effectiveness of its ad products as well as its ability to deliver scale and efficiency via their mobile platform.” (2014: The Year of Living Socially) So, the social media sites want to make marketing in social media more appealing to businesses, by making it more marketing and business friendly.

Sources:

“2014: The Year of Living Socially?” RSS. N.p., n.d. Web. 21 Nov. 2013.

“Marketing.” Investopedia. N.p., n.d. Web. 21 Nov. 2013.

Blueprint of My Blog Promotion Progress

 

To promote my blog, I integrated Instagram  and Google+ into my blog. I used Google+ to invite people to my blog, but never got any more followers.  I created an Instagram account specifically for my blog and began posting pictures of my blog. I would caption the pictures, saying “Come check out my blog”, or “Working on the blog today come check it out!” The only thing I got from promoting Instagram was one follower and a total of eight views. I never got any comments on Instagram or my blog posts as well.

So to continue to improve my promoting effort using Instagram, I started to use my resources to my advantage. Since I started to get a good group of people visiting my blog a week, I decided to post a blog. The post read, “Find me on Instagram= sewrightblog!!.” Following the post on the blog, I noticed only one person followed my blog on Instagram. So I decided to post another picture trying to get more material for people to see.

 

blog

My next strategy involved Twitter. I used Twitter to get word out about my Instagram account. I made a tweet that read, “check out my Instagram for my #IT352 blog: sewrightblog.” This was the key to breaking out my Instagram account to attract my blog. As soon as I created the tweet and posted it, within the hour I had 13 Instagram followers.

When I first started out trying to promote my blog with Google+ and Instagram, I struggled and failed miserably. I put some work in Google+ and some into Instagram, but I decided I need to start by focusing with one platform, so I decided to pick Instagram. When I really started to focus on Instagram, that’s when I really noticed a difference in my impact of promoting Instagram and my blog. The results of using Twitter and my own blog resulted in more than a dozen Instagram followers, and about 14 more blog hits over the course of a week. I was very pleased with my results, and I look to explore more ways of promoting my blog.

 

Sources:

 “24 Ways To Promote Your WordPress Blog.” SloDive. N.p., n.d. Web. 07 Nov. 2013.

“A Few Thoughts on How To Promote Your WordPress Blog.” RSS. N.p., n.d. Web. 07 Nov. 2013.

Civil Disobedience: A Crime Against Social Media

531515370_1375348682Technology and social media grow more and more popular each and every day. With the link between the two, technology is becoming more advanced every single day, further allowing us to use social media in different ways. Social media platforms such as Twitter and Facebook, were designed one goal in mind in particular, that was to connect people with friends and family from all over the world. Lately, people are using these platforms for a lot more than keeping in touch with their friend in another country.

A bad mix has been happening, a mix of social media, and politics. People have been using social media platforms almost as a weapon, using there texts and characters as ammunition. A great definition of this is civil disobedience, which is the act of refusing the law. To give you a great picture of an act of civil disobedience, imagine a non-violent government protest.

The act of civil disobedience has had footprints throughout history. A great example of civil disobedience and disagreeing with what is “correct” is Dr. Martin Luther King Jr.  “Martin Luther King, Jr. became the predominant leader in the Civil Rights Movement to end racial segregation and discrimination in America during the 1950s and 1960s and a leading spokesperson for nonviolent methods of achieving social change.” (Historynet) He single handedly rose above the crowd during the civil rights movement, and fought back against segregation and racism to alter the course of history.

In the 50’s and 60’s, MLK used his voice of reason to create a movement, now, people simply have to click a button to send a simple message that will create a movement. Social media is the forefront of civil disobedience today. When there is a protest, groups simply send out a single message to their followers about where the protest will be and when. The first time we really saw these large social media movements and groups, was after the 2008 presidential election, with the creation of the Tea Party. The Tea Party is a movement composed of national and local groups who agree on their own political beliefs and have protests and rallies nationwide. Social media has been used by the Tea Party to organize events and protests, as well as create fan pages for members to stay up to date.

In recent years, we have seen a great example of civil disobedience by way of social media. In early 2010, an Egyptian man Khaled Mohamed Said was beaten to death by Egyptian security forces. Afterwards, no consequences or attention whatsoever were brought 355995-king-tutupon the police involved. Then along came a 30 year old Google executive named Wael Ghonim. Ghonim became enraged that nothing was being done of this incident, and many other incidents that were being overlooked by the government.

So, Ghonim decided to take matters into his own hands and created a Facebook page called “We Are All Khaled Said”:

“It featured horrific photos, shot with a cellphone in the morgue, of Said’s face. That visual evidence undermined the official explanations for his death. The Facebook page attracted some 500,000 members. After 30 years of emergency rule, abuses by police and state security officials are so common that the case was a ready rallying point for a diverse network of outraged Egyptians.

Having attracted this large following, Mr. Ghonim and others used the Facebook page to track other accounts of police abuses. This focused attention on wrongful arrests, torture in detention and corrupt government. And then Facebook was used as a technical means to plan and organize protests.” (Wallstreetjournal)

At one point, the Egyptian government cut off the internet access, not allowing people to communicate plans through the Facebook page. Following his creation of the Facebook page, came his Twitter page, after he was arrested and released after 12 days of questioning.

Ghonim’s actions led to a violent protest that was the people against the government, which eventually led to the resignation of President Hosni Mubarak. Even today in Egypt, there is a fight against the government and their democratic strangle hold.

Computer_keyboard

As social media and technology progress, so will the ability to communicate. Civil disobedience through social media will continue to take place, but hopefully for a good reason or cause.The day social media is used to promote a violent protest or act of violent civil disobedience, will be the day that someone will really have to take action on monitoring social media platforms.

Social Media, Security, and Business

All the modern day social media programs have some sort of privacy/security tools to simply protect you and give you privacy. Security and privacy settings such as a password for login, a privacy setting on your page, etc help ensure you have as much privacy as desired. Another way these social media sites help ensure there users are protected is they may allow you to hide your information, such as your hometown or birthdate. But as you may know, as of now, there are ways people are cracking the system and evading people’s privacy.

Over the past year, numerous, high-profile social media accounts have been hacked and tampered with. For example, over the past summer, multiple Twitter accounts were hacked that belonged to businesses around the world: “the Associated Press account was hacked in late April, along with those of 60 Minutes and 48 Hours (both CBS properties); the Syrian Electronic Army got into the Onion account in early May; and now Sky News just saw its Twitter account compromised as well.”(techrepublic)

The easiest way one of those accounts was hacked, was by someone simply getting the password from an employee. The Onion’s account was hacked after someone created a fake login page that required a Twitter password. That is the easiest, and most preventable way of getting your account hacked. The reason the account was hacked was because too many people had the account password and therefore someone slipped up.

With social media is slowly breaking into the business world. Businesses are starting to invest more and more into their social media efforts, which means they need to make sure these accounts are secure. Here is a list to help assist just that, account safety:

“1. Use strong passwords

2. Update privacy settings regularly

3. Beware “password check” sites

4. Partition work and personal social accounts

5. Limit hardware and account access

6. Give IT more control

7. Make social media explicit in security policies”(Informationweek)

 

Good thing is, as social media develops, so will it’s security and privacy settings! But have you ever been hacked? I know I have numerous times! (But not exactly by a hacker, more along the lines of I left my Facebook logged in)

 

 

Sources:

Casey, Kevin. “InformationWeek: The Business Value of Technology.”InformationWeek. N.p., 26 Apr. 2013. Web. 15 Oct. 2013.

Lambert, Patrick. “Keeping Your Corporate Social Media Accounts Secure.” TechRepublic. N.p., 22 May 2013. Web. 15 Oct. 2013.

Social Media: Demise of Modern Day Communication

So recently in my social media class, we have been reading up on social media and its effect on relationships. The readings have been discussing how Facebook is ruining the way we interact and communicate with each other, and the way we go about our daily lives from task-to-task. I believe this relates back to my first post, about how we are addicted, but I would like to share with you what it is I have been reading about.

Since social media and Facebook were created and became popular, I have always heard people saying that it is slowly ruining the way humans interact with each other and communicate with each other socially. I have always agreed with this statement, it is slowly destroying the way we act in a social environment. People don’t feel the need to have to communicate in person, when they can just simply sit on their smart phone or tablets and not have to go out in public and make an effort. And with that being said I would also like to add that it doesn’t help that we are getting lazier.

Communication is key in a relationship, and face-to-face is the best way to do it. With social media, has come different ways of communicating like a video chat or a group message.

As Facebook adds new features such as video chat, it is fast becoming a viable substitute for meetings, relationship building, and even family get-togethers. But each time a Facebook interaction replaces a richer form of communication — such as an in-person meeting, a long phone call, or even a date at a restaurant — people miss opportunities to interact more deeply than Facebook could ever accommodate. (Gulati)

To a certain point, you can keep a good relationship with limited face time, and more digital communication. But eventually to break that barrier, you must have more face time. For example, say I am talking to a girl that I find attractive, there are only so many interactions you can achieve through social media and digital communication. To break through that personal barrier and really start to feel like a relationship, you need physical contact. By physical contact, I just don’t mean being able to touch someone else, I mean making eye contact, being able to hear their voice, and being able to interact one-on-one in a real, personal environment.

“It’s been reported that the world spends roughly eight billion minutes on Facebook daily; you never know where your own contribution to all this re-acquainting and social climbing and self-promoting will take you.” (Alford) Facebook and social media, I believe, really need to slow down. The rate things are progressing, we are going to communicate in completely different ways 10 years from now compared to 10 years ago. It is almost sickening to think about, that all those crazy sci-fi movies with the computer in the glasses, and the phone projected on the car window, are going to come true. Social media is playing a huge role in destroying the way we communicate, and have been communicating since humans first started interacting.

Sources:

Gulati, Daniel. “HBR Blog Network.” Harvard Business Review. N.p., 9 Dec. 2011. Web. 04 Oct. 2013.

Alford, Henry. “Poke to the Future.” Vanity Fair. N.p., Aug. 2011. Web. 04 Oct. 2013.

 

Social Media: “Generation Y’s” Drug

As I sit on my laptop doing homework, or sit in class, I am always on my phone checking Facebook and other media sites. Even when I catch myself constantly checking Facebook, I find myself always grabbing my phone and opening it up without even thinking about what it is I’m doing. Then I hear my parents and other people of the 40+ age range always telling me to “get off the phone” and are always asking “what is so interesting about your phone?” I really never have a good response to these questions and statements. Then I come to the conclusion, that this might be an addiction, and this is what my generation is used to.

This addiction to social media starts with the kind of society we live in now in 2013. Our society is very judgmental and people care about the “cool” factor a lot more today than say 20 years ago. That is one of the main reasons we are overwhelmed by social media today and have slowly become addicted as a society. Jonathan Franzen mentions it briefly in his very well written essay called, What’s Wrong with the Modern World. In the essay he states, “I’d be remiss if I didn’t add that the concept of “cool” has been so fully co-opted by the tech industries that some adjacent word such as “hip” is needed to describe those online voices who proceeded to hate on Long and deem Hodgman to be the cool one.” (Franzen)

Our society is very vulnerable to celebrities and being influenced by people of a higher power. I believe we are influenced by the power put behind social media, like Facebook and Twitter. With all the celebrities and businesses around the globe using the social networks, the “cool” factor starts to come into play. It is like when cigarettes were advertised with popular celebrities and athletes; people would see Marilyn Monroe smoking or Elvis Presley smoking and think that’s cool.

I found an article recently that goes a lot more in depth with a study on the addiction of social media. The article explains a study on, “generation y”, which include people born in the late 1980’s-early 2000’s. The study was by Elon University students, they had a total of 313 participants:

Of the 313 respondents 73.8% were female and 26.2% were male. In addition, 79.2% were between the ages of 17 and 21, 16.6% were between 22-25 years, 2.6% were over 31 years, followed by 1% between 26-30 years, and lastly .6% were 16 and under. This survey successfully reached the target audience of Generation Y based on the majority of the participants.

To answer the question “How much time do you spend on social media sites daily?” the majority spent between 31-60 and 61-90 minutes: both responses received approximately 32% of the answers. Alternatively, 15% said they spent between 91-120 minutes, followed by 10.5% for more than 120 minutes, and 10.2% for under 30 minutes. These responses conclude that a vast majority of the participants in this study were already spending a great deal of time focusing on social media.

When answering the question “Do you feel that you are addicted to Social Media?” the majority, 59%, stated that they agreed, followed by the 22.4% who said they remained neutral on the topic. (Cabral)

The last question asked by Elon, is the most astonishing one. It is crazy to think that more than half of the users admitted they feel they are addicted to social media. So think about the” 1.15 billion active users on Facebook” (Jeffbullas) today, say if half admit there addicted, that’s 500 million people!! I believe this is a real addiction, and I do not think it is going to slow down in the future as we become more and more technology dependent.

Tags: Franzen

addiction

2013

generation y

Sources:

“Jonathan Franzen: What’s Wrong with the Modern World.” The Guardian. N.p., n.d. Web. 22 Sept. 2013.

“10 Social Media Facts, Figures and Statistics You Need to Know.” Jeffbullass Blog RSS. N.p., n.d. Web. 22 Sept. 2013.

Cabral, Jaclyn. “Is Generation Y Addicted to Social Media.” Elon University. N.p., n.d. Web. 22 Sept. 2013.